What's in a name?
Wednesday, July 23, 2008
In order to achieve our goal of positioning our region as a unified, single destination, we had to give it an identity- a name. Although many names were considered, we ultimately decided on the name, THE Beach. While there are many places with beautiful beaches in the world, no other beach can compare to our beautiful, sparkling white sands, nor the total experience of going to THE Beach- the natural beauty, luxury accommodations, great restaurants and shopping, a relaxed and welcoming atmosphere, family oriented entertainment, fishing, golf and more. This name, and the marketing efforts that go along with it, will redefine what it means to "go to the beach."
